The brand draws its inspiration from the theory posited by anthropologist, Robin Dunbar, an evolutionary psychologist.
Dunbar’s Number (150) is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. Social cooperation and the ability to build stories is the key to the survival of homo sapiens. As long as everyone believes in the same fictions, everyone follows the same rules.
The idea of district150 and its overall design experience is built around the power of networks and recognising the extraordinary potential possible with human collaboration.